FEATURES

CBS Chello Zone Launches New On Air Look on UK and EMEA Channels
By Dave Macleod, Wednesday 13th February 2013

Our new look launches today, click here for a preview http://www.cbsreality.tv/newlook/

The newly expanded CBS Chello Zone Channels Partnership today revealed a family of new on air brand identities for the portfolio, across all UK and EMEA channels.

From today, viewers across EMEA will see the new on air looks created by Studio Hansa which reinforce the distinct identities of each channel. The UK channels, which include Horror Channel, CBS Drama, CBS Reality and CBS Action, will roll out the new visuals from early Spring.

Viewers in Poland will be able to tune-in to a range of new programming on CBS Drama from Spring 2013. Programmes will include the popular Aussie mini-series Return To Eden and Return to Eden The Story Continues, and legal drama series Philly. CBS Reality will introduce two new real-life police and fire-fighter series, On Patrol and On Duty, across all feeds.

The CBS Drama identity is inspired by the complex webs weaved into the dramatic situations and storylines seen on the channel. CBS Europa pays homage to great cinematic moments across the history of cinema. CBS Action takes the viewer on a virtual roller coaster ride passing by recognizable figures from classic sci-fi, tense thrillers and action fuelled dramas. The refreshed CBS Reality identity celebrates unique human qualities and extraordinary events.

The signature ending for each piece of work is a circular portal and the closing of a door on the themed world, which reveals the iconic CBS eye - the gateway to spectacular entertainment.



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